ABOUT

Augustine Hong

MANAGING DIRECTOR / PARTNER

Augustine Hong

6901 Professional Pkwy E
Suite 200
Sarasota, FL 34240


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Augustine SC Hong is a Managing Partner of Hightower Advisors and CEO of Alexandria Capital. He is a seasoned and sought-after investment and wealth management professional with 30+ years of experience advising and serving high-net-worth individuals, families, and businesses, particularly working with entrepreneurs and startups in media and technology.

He is also a committed investor advocate and champion of change in the retail financial marketplace for more affordable and accessible financial guidance. He has a track record of successfully founding businesses in institutional asset management, business consulting, M&A, leadership coaching, and media and entertainment.

Mr. Hong is a graduate of the Advanced Management Program from the Wharton School at the University of Pennsylvania and has earned his Bachelor of Science degree from the School of Management at Binghamton University.

Mr. Hong’s previous endeavors include being the founder and President of Princeton Advisory Group, a multi-billion dollar fixed-income manager, founder and managing principal of Botree Capital Partners, a consultant to startups and investors in early-stage companies; and Chairman and President of ImaginAsian Entertainment, the first Asian American mainstream cable network in the US.

Mr. Hong enjoys building, sharing, and learning, particularly as they relate to optimizing creativity and collaboration in the workplace. He is a critical advocate for fiduciary changes in the retail financial services industry and a great fan and student of how technology, regulation, and consolidation activities are changing the market landscape.

I am a coach at heart. I love contributing to others’ success. I bring compelling resources, knowledge, connections, and experience to help people protect and build wealth.

"If you own this story, you get to write the ending."

–Brené Brown, famed storyteller

“It’s not just about numbers or performance; it’s about the peace of mind that comes with knowing they are genuinely looking out for us. Their personalized approach and dedication to our financial well-being have been invaluable, and we’re grateful to have them guiding us.”

- PATRICK B.

I cannot speak highly enough about the outstanding care and attention Ray Lewis and Augustine Hong at Alexandria Capital provide to my family. They are always accessible, truly listen to our needs, and communicate with clarity and understanding. Beyond managing our portfolio—which has performed exceptionally well—they take the time to understand our dreams, hopes, and even our fears. It’s not just about numbers or performance; it’s about the peace of mind that comes with knowing they are genuinely looking out for us. Their personalized approach and dedication to our financial well-being have been invaluable, and we’re grateful to have them guiding us.

Disclaimer: Patrick is a client of Alexandria Capital & Hightower Advisors, LLC. No compensation was given in exchange for their testimony.

“Their team has consistently provided exceptional service and peace of mind, especially during challenging times like the pandemic, when Augustine Hong reassured us that our assets were being expertly managed.”

- JULIE Z.

Working with Alexandria Capital for the past 8 years has been one of the best financial decisions we've made. Their team has consistently provided exceptional service and peace of mind, especially during challenging times like the pandemic, when Augustine Hong reassured us that our assets were being expertly managed. John Redican meets with us quarterly to review our account performance and is always available to address any questions or concerns. Brittany Stover has been instrumental in helping us set clear financial benchmarks towards our retirement goals. We have complete trust in the team at Alexandria Capital and wholeheartedly recommend them to anyone seeking dedicated, professional financial guidance.

Disclaimer: Julie is a client of Alexandria Capital & Hightower Advisors, LLC. No compensation was given in exchange for their testimony.

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